Nobody wants to say farewell. But when the time comes, we want our farewells to be perfect. The idea of a perfect farewell is different for every family – for some it's a quiet gathering at home, a simple service under a gum tree, or a traditional ceremony in a place of worship. Yet when dealing with grief, and the pressures that come with organising a funeral, it's hard to focus on farewell.

Greenfields Funerals aims to make funerals feel less stuffy, more modern, and approachable. We were asked to help them do this by delivering a refreshed brand strategy and website. The website is bright, modern, and optimised for user experience. Most importantly, it stands out in a category known for its use of traditional tropes that can be hard to relate to.

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