1. Introduction

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The landscape of philanthropic giving is continuously evolving, and for non-profit organisations, the shift from transactional interactions to cultivating enduring donor relationships has become a fundamental strategic imperative. Regular giving stands as the bedrock of sustainable funding. This approach offers unparalleled financial stability, enabling organisations to engage in long-term program planning and ensure sustained impact in their critical missions. Monthly supporters, in particular, provide the predictability necessary for future planning and ensuring consistent impact.1

Within the Australian context, this strategic shift is particularly pertinent. Despite prevailing economic conditions, which have seen a modest 3% decline in overall charitable giving to $1.9 billion in the 12 months to September 30, 2023, Australian generosity persists.2 However, the sector recognises a need for deeper engagement and more structured forms of giving. A significant national initiative, the "Redefining Giving" campaign, spearheaded by the Equity Trustees Charitable Foundation, explicitly aims to double structured giving in Australia by 2030.3 This ambitious goal underscores a sector-wide aspiration to mature Australia's giving culture beyond spontaneous, one-off donations.

The national drive to increase structured giving is a critical recognition at the highest levels of the Australian philanthropic sector. Australia currently lags behind its international counterparts, such as the United Kingdom, Canada, New Zealand, and the United States, in total giving as a proportion of GDP. While these other nations typically see 1% to 2% of GDP contributed to charitable causes, Australia's figure sits at approximately 0.8%.4 This disparity highlights a significant opportunity for growth and a need to enhance the nation's culture of giving. Regular giving, as a key component of structured giving, is therefore not merely a tactical choice for individual charities but a strategic imperative for the entire sector's growth and resilience. By fostering consistent, predictable revenue streams, regular giving empowers charities to address pressing national challenges, including climate change, systemic disadvantage for First Nations peoples, increasing rates of mental ill-health, and other societal issues.4 This positions regular giving as a vital tool for driving broader social progress and elevating Australia's philanthropic standing on the global stage.

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2. Data and Trends

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Understanding the current state of charitable giving in Australia is crucial for developing effective fundraising strategies. While overall giving has experienced a slight dip, the underlying trends reveal a complex picture of donor behavior and preferences.

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Current State of Charitable Giving (2023-2024)

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As noted, charitable giving in Australia saw a modest 3% fall over the past year, reaching $1.9 billion by September 30, 2023, amidst challenging economic conditions such as high inflation and rising interest rates.2 This aggregate figure, however, masks some significant variations experienced by individual organisations. For instance, the Australian Red Cross reported a more substantial 21% reduction in donations from May 2022 to December 2023, when compared to the preceding period.5

This disparity suggests that while the overall willingness to contribute to charitable causes remains present, the distribution and volume of donations to specific charities can be highly variable and sensitive to economic pressures. The modest decline in the aggregate figure might be buffered by an increased volume of donation transactions, potentially indicating a trend towards smaller, more frequent one-off contributions or micro-donations spread across numerous appeals.2 This means that charities cannot assume a uniform impact of economic conditions on their individual fundraising efforts. This underscores the critical need for predictable and stable revenue streams, such as those generated by regular giving programs, to buffer against such volatility and ensure consistent program delivery. While Australians are generous, their giving might be spread thinner across more appeals or directed to specific causes perceived as more urgent, making it harder for individual charities to secure substantial one-off gifts.

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Demographic Insights into Australian Donors

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Demographic analysis provides valuable intelligence for tailoring fundraising approaches. Approximately one in five Australians, or 20.8%, donated to charity in the past year, a slight decrease of 1.3% from the previous year.2 Age plays a significant role in donation patterns, with individuals over 65 demonstrating the highest generosity, contributing an average of $798 per year—more than six times the average annual donation of 18–24-year-old donors.2 Older donors typically prefer to support animal, community, aged care, and disability charities.2 In contrast, younger demographics (18-24) tend to favor "aggregator charities" or giving platforms and are predominantly one-off donors, with only 10% engaging in regular giving.2

Gender also presents interesting distinctions: women constitute a higher proportion of donors overall (56%), while men tend to contribute higher average volumes, gifting $672 compared to women's average of $525.5 Notably, low-income earners exhibit a higher proportional generosity, donating 0.14% of their income, surpassing the 0.13% contributed by high and middle-income earners.5

This data reveals that a "one-size-fits-all" fundraising strategy is inherently inefficient. Effective regular giving programs must be highly segmented and tailored to resonate with diverse donor profiles. For example, appeals directed at older donors might emphasise legacy and sustained support for established causes, aligning with their preferred giving areas. Conversely, engaging younger donors necessitates digital-first approaches, compelling narratives of immediate impact, and potentially lower entry points to facilitate their conversion from one-off to regular givers. The higher proportional giving from low-income earners is a profound observation. It indicates that generosity is not solely tied to wealth or disposable income but is powerfully driven by empathy, shared experience, and a deep connection to community needs. This suggests that messaging focusing on shared human experience, collective action, and direct community support can resonate deeply across all income brackets, not just affluent donors, and can be a key to unlocking broader participation in regular giving.

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Average Donation Values and Frequency

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The average annual amount donated by Australians is $428.2 However, this average is skewed by a small number of very high-value donors. The median annual donation stands at $200, with the most common individual donation falling between $20 and $29.6 Online donations typically exhibit a higher average value, ranging from $120 to $130.6

For regular giving specifically, the average gift acquired through Face-to-Face (F2F) channels was approximately $33 in 2021, while Telefundraising averaged around $23 in 2021-2022.7 A critical point of concern is that these average gift increases for regular giving are "not keeping up with inflation".7

The most common individual donation amounts, typically between $20 and $50, align closely with the average initial regular giving amounts acquired through F2F and Telefundraising. This indicates a natural comfort zone for mass-market giving. However, despite these accessible entry points, the fact that the average gift for regular giving channels is not keeping pace with inflation means the real value of these consistent donations is eroding over time. This presents a critical challenge for non-profits. While the "sweet spot" for acquiring new regular givers lies in the accessible $20-$40 range, the long-term strategy must include robust "upgrade" programs for existing regular givers. The objective should be to encourage the majority of new supporters to join at these middle tiers and then proactively engage existing regular givers to increase their contributions in line with or above inflation. Failing to address this erosion means that the predictable revenue stream of regular giving will gradually diminish in purchasing power, directly impacting the scope and effectiveness of program delivery.

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3. Regular Giving vs. Single Gifts: A Comparative Analysis

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The fundamental difference between regular giving and single gifts lies in their respective impacts on donor retention and lifetime value (LTV), which are critical for an organisation's long-term viability and strategic capacity.

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Diving into Donor Retention Rates

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Donor retention is arguably the most critical metric in fundraising, directly reflecting the health of donor relationships. Globally, donor retention rates are declining, dropping from 57.1% in 2023 to a projected 55.6% in 2024.8 The retention of first-time donors is particularly challenging, standing at a mere 28% in 2023 and projected to fall further to 26.9% in 2024. This means that a significant 69% of first-time donors in 2022 did not make a second gift in 2023.8 This represents a substantial "leaky bucket" problem in donor acquisition, where considerable effort is expended to acquire new donors who then quickly disengage.

However, a pivotal observation is that once a donor makes a second gift, their retention rate almost doubles to 59%.8 This dramatic increase in loyalty after the second gift suggests that it acts as a crucial commitment signal, indicating a donor's deeper engagement and significantly increasing their propensity for future giving, including regular giving. Therefore, fundraising strategies should prioritise a well-designed welcome journey and personalised follow-ups specifically aimed at cultivating that critical second gift from new donors. This establishes a foundational relationship that can then be nurtured towards recurring giving.

The superior performance of regular giving becomes unequivocally clear when examining comparative retention rates. Recurring givers, or monthly donors, are retained at nearly double the rate of single-gift donors, boasting an average retention rate of 83% compared to 45% for one-off contributors.8 Furthermore, donors who engage with an organisation frequently, giving seven or more times per year, exhibit an impressive retention rate of 86.8%.9 This high retention rate for frequent givers, even if their contributions are not on a strict monthly schedule, indicates that the frequency of engagement is a powerful driver of sustained loyalty. This finding supports the emerging concept of "irregular giving," where donors may make multiple one-off gifts throughout the year, perceiving themselves as regular supporters, and demonstrating high loyalty without adhering to a fixed monthly payment. Reactivated donors, those who have lapsed but returned, also show higher retention (40.4%) compared to new donors (27.9%).8

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The Profound Impact of Regular Giving on Donor Lifetime Value (LTV)

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Lifetime Value (LTV) represents the total financial contribution a donor is expected to make over their relationship with an organisation. Regular giving dramatically outperforms single gifts in this metric, providing compounding financial benefits that are essential for sustainable growth. Recurring monthly donors have 5.4 times the LTV of single-gift donors.8 In the Australia and New Zealand context, the LTV of a donor can reach $900 by year five and triples to $2,340 by year ten, representing a 2.6x increase between these periods.8

This data provides an undeniable financial justification for directing significant investment towards regular giving acquisition and, crucially, retention. If a recurring donor is worth multiple times a one-off donor, an organisation can strategically afford to spend more on acquiring and nurturing them, viewing acquisition costs not as an expense to be minimised but as a high-return investment. Furthermore, program diversification also significantly increases LTV, donors who support multiple programs (e.g., appeals, recurring giving, events) are retained longer and can see their LTV quadruple compared to a single-program donor.8 A strong base of high-LTV regular givers translates into more predictable, sustainable income for the organisation. This financial stability empowers charities to undertake longer-term strategic planning, invest in innovative programs, build organisational capacity, and respond to challenges with greater agility, rather than being perpetually constrained by short-term funding cycles. This shifts the organisational mindset from reactive, crisis-driven fundraising to proactive, strategic impact.

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Benefits of Predictable Revenue for organisational Stability and Planning

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Beyond mere financial figures, regular giving provides a stable, forecastable financial base that enables charities to plan for the future with greater certainty and respond more effectively to evolving needs and crises. Regular giving is highlighted as being "predictable as well as forecastable," making it a popular choice for many organisations.7 The Australian Red Cross, for instance, explicitly states that regular support ensures they "will be ready to rapidly respond when a crisis happens" and can "invest in longer-term solutions, reduce overheads and run our vital programs with more certainty".10

This financial predictability is not just an internal operational benefit; it directly translates into an organisation's ability to shift from a reactive, appeal-driven fundraising model, which constantly chases immediate needs, to a proactive, strategic impact model that plans for systemic change. With stable, reliable income, charities can commit to multi-year projects, retain skilled staff, invest in essential infrastructure, and build deeper, more impactful community partnerships. This leads to more profound and sustainable social change, moving beyond merely addressing symptoms to tackling root causes. This enhanced operational capacity and demonstrated long-term impact, in turn, fosters greater trust and confidence among donors, reinforcing their commitment to regular giving.

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4. Best Practice Models and Innovative Strategies

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Effective regular giving programs are not merely about transactional efficiency, they are built on a foundation of trust, transparency, evidence of impact, and a deep understanding of donor motivation and behavior.

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Foundational Principles for Effective Regular Giving Programs

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The success of a regular giving program hinges on establishing and maintaining donor trust. When a supporter does not perceive a sufficient level of trust or a sense of personal transformation resulting from their contribution, they are likely to raise financial and non-financial concerns, negatively impacting their giving.7 This indicates that successful regular giving transcends mere payment processing; it is about cultivating a deeper, more meaningful, and ongoing relationship with the donor. Donors are not just funding a cause; they want to feel like active participants in creating positive change and see the tangible results of their consistent contributions.

Furthermore, the engagement and comprehensive training of fundraisers play a critical role, with studies showing that campaigns with engaged and confident fundraisers can see donor retention rates increase by 15-20%.11 Seamless acquisition processes and robust data integration are also identified as essential for maximising return on investment and fostering donor trust. Inefficiencies, such as disrupted data during CRM transitions, can erode performance and negatively impact retention.11 Therefore, best practices for regular giving are not solely about optimising payment collection but about continuous, proactive stewardship, transparently demonstrating impact, and fostering a strong sense of community and shared purpose. This necessitates strategic investment in donor care, robust reporting mechanisms, and empowering frontline fundraisers as knowledgeable and empathetic brand ambassadors who can build genuine connections.

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Case Study: World Vision's Child Sponsorship Model

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World Vision's child sponsorship program is a globally recognised and highly successful regular giving product, offering invaluable lessons in long-term donor engagement and impact communication. The model is characterised by being child-focused, community-based, measurable, and adaptable.12

Success Factors and Replicable Elements:

  • Holistic, Community-Based Approach: World Vision pools monthly donations to strengthen the entire community where a child lives, tackling the root causes of poverty through long-term development projects, often spanning 10 to 20 years.12 This broadens the appeal beyond individual impact and resonates with donors seeking sustainable, systemic change.
  • Measurable Impact and Accountability: The program measures progress against "Child Well Being Indicators" related to health, education, spiritual growth, and protection/participation. This is achieved through baseline surveys and re-measurement every 3-5 years using their LEAP framework (Learning through Evaluation and Planning).12 This commitment to transparency and demonstrated results builds profound donor trust and justifies sustained giving.
  • Personal Connection with Collective Impact: While funds are pooled for broader community benefit, sponsors can maintain a deeply personal connection by writing letters or emails to their sponsored child.12 This unique blend successfully balances the emotional engagement of individual connection with the practical efficiency and broader impact of collective funding. The child serves as a tangible representation of the broader impact.
  • Leveraging Funding Base: The stable, predictable funding derived from child sponsorship serves as a crucial base that World Vision leverages to secure additional grants, corporate gifts, and resources from local governments, thereby multiplying the overall impact of donor contributions.13

World Vision's model adeptly resolves the apparent paradox where donors often desire to see their specific donation's direct impact, but pooling funds can dilute this individual sense of contribution. World Vision adeptly resolves this by clearly articulating the broader, systemic, and long-term impact of pooled funds on the entire community (e.g., providing clean water, improving education, fostering economic opportunities over decades), which appeals to a donor's desire for sustainable change. Simultaneously, it fosters a personal, emotional touchpoint through the direct relationship with a sponsored child. This demonstrates that charities do not necessarily need to offer direct earmarking for every regular donation. Instead, they can effectively communicate the systemic, long-term impact of pooled regular gifts while finding alternative, creative ways to foster personal connection and demonstrate collective progress. This approach allows for greater operational flexibility and efficiency in resource allocation while still satisfying donors' desire for meaningful engagement.

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Australian Success Stories

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Several Australian organisations provide excellent examples of effective regular giving programs:

  • Foodbank NSW & ACT (via Donor Republic): This organisation faced an over-reliance on government funding, rising operational costs, and limited brand recognition.14 In a strategic shift, Foodbank NSW & ACT made the bold move to become a fundraising organisation, with a dedicated Face-to-Face (F2F) channel spearheading its Regular Giving program.14 This transformation was highly successful: from $56,000 in regular giving income from 157 new donors in 2017, the program generated over $4 million in income from more than 8,000 new F2F donors over five years. Crucially, it achieved above-average 12-month (4.4% better) and 24-month (5.5% better) retention rates compared to industry averages, alongside a strong average gift and high telephone reactivation and upgrade rates.14 This case study powerfully illustrates the transformative potential of a dedicated and well-executed regular giving strategy, highlighting the effectiveness of rigorous F2F acquisition and the critical synergy of multi-channel engagement for long-term donor value and program resilience.
  • Australian Red Cross: The Red Cross's regular giving program facilitates automatic donations every four weeks via credit card or direct debit. Funds are directed "where the need is greatest," providing flexibility for the organisation to respond to various crises. Donors are offered the convenience of pausing or canceling their contributions at any time.10 The Red Cross clearly articulates the strategic advantages of regular giving for the organisation, emphasising that consistent support enables them to be "ready to rapidly respond when a crisis happens," "invest in longer-term solutions," "reduce overheads," and "run our vital programs with more certainty".10 They also clearly outline how donations translate into impact, such as helping families rebuild after disasters or providing welfare calls to elderly Australians.10 This model showcases the importance of clear communication regarding both organisational benefits (predictability, efficiency) and donor benefits (budget-friendly, broad impact), with flexibility as a key feature for donor comfort and retention.
  • Oxfam Australia: Oxfam Australia's regular giving program offers tiered monthly donation options (e.g., $30, $40, $50), each explicitly linked to a tangible impact. For example, "$30 a month can help provide a farming family with training and tools to grow more nutritious food".15 Oxfam demonstrates strong financial transparency by providing a clear breakdown of how every dollar is spent: "70c tackling poverty, 21c raising the next $1, and 9c administration".15 This approach highlights the effectiveness of tying specific donation amounts to concrete, understandable outcomes, making the impact tangible for donors. The commitment to financial transparency further builds trust and reinforces the value proposition of regular giving, with a focus on long-term development appealing to donors seeking systemic and lasting change.
  • Make-A-Wish Australia ("The Wish Express"): Make-A-Wish Australia's regular giving program is uniquely branded as "The Wish Express," emphasising monthly donations.16 The messaging is highly emotionally resonant, focusing on helping "grant wishes every month," delivering "hope, joy and lasting memories," and offering donors a "first-class seat as we deliver life-changing wishes".16 The campaign leverages powerful emotional stories, such as Quinn's wish to "fly with a unicorn".16 This example demonstrates the power of emotional storytelling and strong brand alignment in naming and promoting a regular giving program. It effectively positions the donor as an active, valued participant in creating magical and life-changing experiences for critically ill children.
  • Sisters of Charity Foundation ("Changemakers Regular Giving Program"): This program invites monthly donations with clear impact tiers (e.g., $15, $30, $50, $100) linked to specific outcomes, such as "$100 a month – can buy a laptop and textbooks so a young person who grew up in foster care can attend university".17 A distinctive feature is the option for donors to direct their regular gifts toward specific programs (e.g., Community Grants Program, Tertiary Scholarship Program) or even specific cohorts (e.g., people experiencing homelessness or those living with disabilities).17 This model effectively combines the appeal of tangible impact with a high degree of donor choice, enhancing personalisation and engagement. The program also fosters a strong sense of community by inviting donors to "Join our community of regular givers who are helping to make Australia a better, more equitable place".17

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Practical Strategies for Optimising Regular Giving

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To maximise the potential of regular giving, organisations should implement a range of practical strategies:

  • Defaulting to Regular Giving and Upsell Techniques: A key digital optimisation involves making monthly giving the default option on donation forms.9 Furthermore, implementing upsell features to invite new one-time donors to convert to regular givers immediately after their initial donation has proven highly effective. Data indicates this can double monthly donor sign-ups and boost overall fundraising by at least 6.5%.9
  • Multi-Channel Engagement and Personalised Donor Journeys: Integrating recurring giving with other fundraising approaches, such as appeals and giving days, forms what is termed a "Core Fundraising Stack." This integrated approach is utilised by over 75% of high-growth organisations.9 Matched Giving, when paired with regular giving, can increase results by 3.7 times.9 Organisations should segment existing supporters, particularly those who have given two to three times in the past year, for targeted conversion to regular giving via email, SMS, or calls.9 Telephone outreach remains a powerful tool for converting one-off donors to regular givers and for securing upgrades.18 Communication should be tailored based on donor interests and past behavior, ensuring acknowledgment of their impact, and adhering to the "Goldilocks principle" for frequency—not too frequent, not too sparse, but just right.11
  • Addressing the "Irregularity" Trend: It is crucial for fundraisers to challenge the traditional, rigid view of regular giving as solely fixed monthly payments. There is a growing trend of donors who make multiple one-off gifts throughout the year but perceive themselves as "regular givers." This phenomenon, termed "irregularity," has seen the estimated number of such givers double every year for the past three years among some fundraising clients.19 To adapt to this evolving donor behavior, organisations should offer flexible giving options beyond just monthly, such as weekly, quarterly, or yearly, and provide custom preset donation amounts to accommodate diverse preferences.9 Developing an integrated digital and traditional multi-channel approach (e.g., email, SMS, social media combined with direct mail and phone calls) is essential to engage donors on their preferred channel and create seamless, integrated experiences.19 Strategic timing is also vital, focusing on nurturing new supporters in their early months to secure the critical second, third, and fourth gifts. Analysing data patterns can help plan conversion campaigns for higher-value quarterly or annual gifts.19 Exploring innovative "subscription models," such as UNICEF's Paddington’s Postcards, where the monthly donation is a byproduct of a unique, engaging experience that offers tangible value beyond just the act of giving, can also be highly effective.19 Finally, fostering a strong sense of belonging and community among dedicated supporters through branded mid-tier programs and relevant incentives can further encourage sustained giving.19

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Conclusions & Recommendations

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The analysis of the Australian giving landscape unequivocally demonstrates the strategic imperative of regular giving for non-profit organisations. While overall charitable giving shows resilience amidst economic pressures, the nuanced data reveals a decline in first-time donor retention and an erosion of the real value of average regular gifts due to inflation. These challenges underscore the critical need for predictable and sustainable revenue streams that regular giving inherently provides.

Regular giving programs offer profound advantages over single gifts, most notably in significantly higher donor retention rates (83% for regular givers versus 45% for single-gift donors) and exponentially greater Lifetime Value (5.4 times higher for recurring monthly donors). This predictable income empowers organisations to move from reactive, short-term fundraising to proactive, long-term strategic planning, enabling deeper impact and greater resilience in the face of crises.

To capitalise on these advantages and foster enduring generosity, the following actionable recommendations are presented:

  1. Prioritise Second Gift Conversion: Recognise that the second gift is a pivotal loyalty trigger. Invest in well-designed welcome journeys and personalised follow-ups specifically aimed at securing this critical second contribution from new donors. This significantly increases the likelihood of long-term engagement, including conversion to regular giving.
  2. Optimise Digital Platforms for Recurring Gifts: Make monthly giving the default option on all online donation forms. Implement smart upsell features that invite one-time donors to convert to regular givers immediately after their initial contribution, as this has proven to substantially boost recurring sign-ups and overall revenue.
  3. Develop Compelling, Impact-Driven Messaging: Clearly articulate the tangible impact of regular contributions. Tie specific donation amounts to concrete outcomes, allowing donors to visualise the difference their consistent support makes. Embrace emotional storytelling and community-building language to foster a deeper sense of belonging and shared purpose.
  4. Embrace Flexible Giving and the "Irregularity" Trend: Move beyond rigid monthly payment structures. Offer diverse giving frequencies (weekly, quarterly, yearly) and custom preset amounts to accommodate evolving donor preferences. Recognise and cultivate donors who make multiple, frequent one-off gifts, as they often perceive themselves as regular supporters and exhibit high loyalty.
  5. Invest in Donor Stewardship and Upgrade Programs: Proactively engage existing regular givers to increase their contributions, ensuring their gifts keep pace with inflation and maintain their real value. Implement multi-channel engagement strategies, leveraging a combination of digital and traditional outreach, to nurture relationships and offer opportunities for increased support or program diversification.
  6. Foster Collaborative Partnerships and Data-Driven Decisions: Collaborate closely with fundraising agencies and leverage benchmarking data to refine strategies, optimise acquisition processes, and ensure seamless donor journeys. Robust data integration and continuous analysis are essential for understanding donor behavior, identifying growth opportunities, and maximising the long-term value of every supporter.

By strategically investing in and innovating their regular giving programs, Australian non-profits can build a robust foundation of predictable revenue, enabling them to achieve greater impact, plan for a more secure future, and ultimately, cultivate a more generous and inclusive Australia.

References

  1. Regular giving | Donor Republic, accessed on July 16, 2025, https://donorrepublic.com.au/expertise/regular-giving/
  2. Aussies remain generous in face of tough economic times - Institute of Community Directors Australia, accessed on July 16, 2025, https://www.communitydirectors.com.au/articles/aussies-remain-generous-in-face-of-tough-economic-times
  3. National campaign aims to inspire greater giving - Institute of Community Directors Australia, accessed on July 16, 2025, https://www.communitydirectors.com.au/articles/national-giving-campaign-launched
  4. A BLUEPRINT TO GROW STRUCTURED GIVING | Philanthropy Australia, accessed on July 16, 2025, https://www.philanthropy.org.au/wp-content/uploads/2023/01/Blueprint_to_Grow_Structured_Giving_Report_Final.pdf
  5. Australian generosity despite cost-of-living pressures, accessed on July 16, 2025, https://www.redcross.org.au/media/releases/2024/australian-generosity-despite-cost-of-living-pressures/
  6. Giving by individuals in Australia, the stats! - GiveNow, accessed on July 16, 2025, https://help.givenow.com.au/hc/en-us/articles/360001505255-Giving-by-individuals-in-Australia-the-stats
  7. The role of Average Gift in Regular Giving - Public Outreach, accessed on July 16, 2025, https://www.publicoutreach.com.au/post/the-role-of-average-gift-in-regular-giving
  8. How to Improve Donor Retention: Data Insights, Trends & Strategies for Nonprofits - Dataro, accessed on July 16, 2025, https://www.dataro.io/blog/how-to-improve-donor-retention-data-insights-trends-strategies-for-nonprofits
  9. Regular Giving Best Practices: A Modern Guide to Sustainable Fundraising - Raisely, accessed on July 16, 2025, https://www.raisely.com/blog/regular-giving-best-practices/
  10. Make a difference with an ongoing donation | Australian Red Cross, accessed on July 16, 2025, https://www.redcross.org.au/donate-funds/make-an-ongoing-donation/
  11. How to build long-term value in regular giving, accessed on July 16, 2025, https://fandp.com.au/regular-giving-2-403287/
  12. Child Sponsorship - World Vision, accessed on July 16, 2025, https://www.worldvision.org/our-work/child-sponsorship
  13. How We Work - World Vision, accessed on July 16, 2025, https://www.worldvision.org/our-work/how-we-work
  14. Foodbank NSW & ACT - Fundraising Partners, accessed on July 16, 2025, https://www.fundraisingpartners.com.au/foodbank-nsw-act
  15. Make a Regular Donation | Oxfam Australia, accessed on July 16, 2025, https://www.oxfam.org.au/donate/make-a-regular-donation/
  16. Make-A-Wish Australia: Children's Charity, accessed on July 16, 2025, https://www.makeawish.org.au/
  17. Changemakers Regular Giving Program | Sisters of Charity Foundation, accessed on July 16, 2025, https://sistersofcharityfoundation.org.au/donate/become-a-regular-giver/
  18. Executive Summary - Parliament of Australia, accessed on July 16, 2025, https://www.aph.gov.au/DocumentStore.ashx?id=b50af5d7-2d96-422f-b16c-5608cf4e6647&subId=679388
  19. SOFII · Irregularity – is it the future of regular giving?, accessed on July 16, 2025, https://sofii.org/article/irregularity-is-it-the-future-of-regular-giving
  20. The Benchmarking Project: Benchmarking Project Homepage, accessed on July 16, 2025, https://www.benchmarkingproject.org/
  21. Using The Benchmarking Project's Essentials Report to guide fundraising strategy, accessed on July 16, 2025, https://www.benchmarkingproject.org/blog/using-the-benchmarking-projects-essentials-report-to-guide-fundraising-strategy/

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